Software reshaped leasing.
Leasing, payments, screening, marketing — each got its platform. The renewal, the one recurring moment where the money is won or lost, stayed on spreadsheets and memory.
Read every PDF by hand. Re-key the dates. Count back the window. Draft each notice one at a time. Hope nobody forgets.
Every lease read and cited. Every window computed backward. The brief and the notice drafted and staged. You approve; it’s ready to send.